Grant O'Connell
marketing consultant - los angeles
About me
I'm a marketing consultant in Los Angeles. I work with a small number of clients at a time, across categories that have almost nothing in common - which is the point. The fundamentals of getting a good thing noticed don't change much from a consumer product to a flower preservation studio.
Most of my engagements run from strategy through execution, and I lead the whole way: the plan, the positioning, the creative brief, the copy, the ads, the numbers. I'll direct your staff, or bring my own team of specialists, whatever the best fit is for your brand.
That flexibility is the point of hiring an operator instead of an agency. Some brands bring me in as a fractional marketing lead - senior direction, part-time - to set strategy and steer a team they already have. Others want me hands-on in the account, building and shipping. Most want some of both.
Before marketing, I competed as a Division I rower. These days, I direct and perform theatrically. Sounds unrelated - but it contributes to my ability to help something lands for an audience. That's most of marketing.