Grant O'Connell
marketing consultant - los angeles
Services
I run the full arc - strategy through execution - for e-commerce and DTC brands. Hand me a single problem or the whole marketing function. Here's where I spend most of my time.
Positioning & brand strategy
Figuring out what your brand actually is, who it's for, and why it wins. Everything downstream - the ads, pages, search terms - gets easier once positioning is sharp.
Go-to-market
My favorite thing. New product or new market - the plan, the positioning, the launch, and the first channels that matter. Especially useful for DTC brands moving into a new category.
SEO & content
Technical and content SEO for e-commerce and Shopify stores: the site architecture, the pages that rank, and the content that earns the click. Built to compound, not to spike.
Paid media
Paid search and paid social that answers to the numbers. I build, run, and read the campaigns, so the strategy and the execution never drift apart.
Conversion
The unglamorous money: landing pages, funnels, and the conversion work that turns traffic you're already paying for into revenue.
How I work
Most engagements mix strategy and execution, and I lead the whole way. I'll direct the specialists you already have on staff, or bring in my own team: a fractional marketing lead when you need senior direction without a full-time hire, or hands-on execution when you just need the work shipped. It depends on the job, not on a package.